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She later moved to San Francisco in 2013, where she worked at the front office of The Battery, a private membership club and hotel in the heart of the city founded by tech entrepreneurs Michael and Xochi Birch.
On her move to Napa three years ago, Mei landed at the offices of Gruppo Chiarello, where she was able to take a deep dive into the operations and management of the multi-property group.
He is a leader in the advancement of wine technology and customer experience. Scott has focused on using data to enhance consumer insights helping wine brands better understand consumer behavior and communicate with their customers.
Most recently Scott managed DtC digital marketing, e-commerce and operations for Vintage Wine Estates, overseeing and integrating over 25 brand acquisitions.
Prior to Vintage Wine Estates Scott managed e-commerce and digital marketing for Constellation Brands and Treasury Wine Estates, refining and developing tools to quickly identify trends and translate them into marketing strategy, improving the customer user experience and converting data and metrics to drive sales.
He earned a Bachelors in Mass Communication and Advertising from California State University, Hayward and is working on his certification in digital marketing analytics from Massachusetts Institute of Technology.
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In 1983 the class materials created for the school’s dBase II class were published as Understanding and Using dBase II, the first of over 50 books including the best-selling series Inside the Norton Utilities (the Official Guide) in cooperation with Peter Norton.
Returning from Bosnia, where he worked on the team that created the data infrastructure for the post war elections, he took on the task of building a true cost accounting database for Mondavi to replace a patchwork of ledgers and spreadsheets. It was there he encountered the DTC (Direct To Consumer) boutique producer business segment. Sensing the acute need, he created Winebase2 that brought modern database technology to a market that was primarily working manually. Winebase2 not only processed a wide variety of club types, sales grew to integrate POS and online components in a single unified application which also include the innovation of a compliance engine that validated out of state sales automatically.
Moving on to other markets Rob served for 15 years as the head programmer and database architect for the bay area startup Pet Food Express which grew from a dozen east bay locations into a chain of over 60 stores across California.
Rob is currently working in the Urology Department of UCSF working with an outstanding group of physicians and researchers to create a database infrastructure that integrates EMR (Electronic Medical Records) with a wide variety of applications (e.g. Salesforce) and technologies (e.g. RNA precursor genetic material).
Rob has also taught database design and programming and networking at Diablo Valley College.