Meet the Team

We are a team of technologists, data scientists, quantitative marketers, and wine industry veterans building answers so you can sell more wine.

Paul Mabray


Paul Mabray has been on the forefront of technology innovation for the wine industry for two decades including, WineDirect, and VinTank which was acquired by the W2O Group. Vintank has been a continuation of his desire to help revolutionize the wine industry by bridging the gap between wine and the digital world. Paul has been in the wine and spirits industry for over twenty years. He has worked for Napa Ale Works, Niebaum~Coppola, WineShopper/ and also was the North American Beverage Consultant for Sumitomo Corporation of America from 2002 through 2005. He founded Inertia in 2002 as one of the first major companies established to bridge the barrier between wineries and their customers. A four-time American Wine Blog Awards finalist, he has also been a guest lecturer at UC Berkeley’s Haas School of Business, UC Davis and many other symposiums, seminars, blogs, and periodicals for his leadership in the wine industry.

Michael McGregor


Michael McGregor is an operator, finance executive, avid cyclist, and food and wine lover. Michael initially honed his professional skills working for larger enterprises, such as Cisco and Ford Motor Company, but for the last twenty years, has built operating and financial platforms for young, fast-growing digital companies particularly those taking advantage of the power of data and information application.

Michael has served as an executive for several ventures, including in the wine industry, and helped to facilitate both Naked Wines’ and Wine Owners’ successful launch into the US market. Originally from Glasgow, Scotland, Michael’s first allegiance was to whisky, but he now shares his love and appreciation of Napa via, a site he co-created to help guide others in their search for great wine experiences

Sara Redahan

Director of Winery Product and Client Services

Sara specializes in crafting actionable insights in the Direct-to-Consume rmarket for wineries. After obtaining her Master of Science in Psychology, she pivoted her professional interest and applied her experience in behavioral analytics and data-driven decision making to the wine industry.

For 4 years Sara has utilized her clinical experiences to help wineries shift the behaviors of their purchasers. Her passion for the power of data and natural curiosity are her superpowers when working with Emetry’s clients to develop relevant answers wineries can act on. When not embroiled in winery data, the California native can be found hiking in the beautiful California landscape. Sara is also an avid (and talented) crochetier and fan of Dr. Who.

Erica Gomez

Director of Marketing

Erica Gomez is a dynamic wine marketer. Raised in Sonoma County, Erica fell in love with the culture of hospitality surrounding the industry early on. She spent the majority of her wine career, leading the St. Francis Winery marketing department and played a crucial role in their steady direct sales growth. In addition to driving revenue growth, Erica also planned and executed product launches, customer events and oversaw all winery communications. She earned a Bachelors in Communication design from California State University, Chico and a Wine Branding Certification from Sonoma State University. When she's not working, you can find her enjoying the outdoors, and the bounty of delicious wine and food northern California has to offer with her husband and two boys.

Bill Langley

Data Engineer

Bill Langley has over 20 years of experience in developing marketing software applications including 10 years as a consultant working with marketing agencies like Y&R, Venables Bell, and FirstBorn Interactive building Flash applications for brands like Sears, Levis, Williams-Sonoma, Sony, and HBO. His last 3 years as a consultant were spent building music streaming apps for, which was eventually bought by Apple.

Bill entered the wine industry in 2013 by obtaining CSW and WSET wine education certificates. He cut his teeth working in wine hospitality for 3 years before landing at WineGlass Marketing as a data analyst and programmer. While at WGM, Bill developed data onboarding software for various wine CRMs and 3rd party integrations. With his combined experience in wine hospitality, data, and software development, Bill brings a granular understanding of DtC technologies to Emetry.

Bill is a life long wine enthusiast and spends time ruminating about wine on this blog ( and developing wine-related software (

Board of Directors

Nolan Gasser

Co-Founder & President

Nolan Gasser is a critically acclaimed composer, pianist, and musicologist, who received his Ph.D. in Musicology from Stanford University. Most notably, he is the architect of Pandora Radio’s Music Genome Project and the company’s chief musicologist from its founding in 1999. He also lectures widely at various public and private forums on the nature of musical taste and the intersection of music and science.

Beverly W Landstreet IV


Bev Landstreet helps management teams and private equity firms manage and improve cash flows and equity returns in several industries, including healthcare services, business services, distribution, manufacturing, fast-moving consumer goods and building products. He is the Managing Director of Aegis Capital Advisors, LLC and a Partner and Board Member of The Fluid Power Group.

Henry Hansel

Board Member

Henry C. Hansel is the President of the Hansel Auto Group, which includes nine Automobile Dealerships in Sonoma County, CA. He is a Founding Director of the Bank of Petaluma and a current member of the US Bank San Francisco Advisory Board. He has been an independent Director of Hennessy Advisors, Inc. since 2001 and was appointed as a Board Member by Governor Brown, to the California Motor Vehicle Recovery Corporation, serving since 2012. He currently serves as chairman of the Sonoma State University’s Board of Advisors for Weill Hall and the Green Music Center. Henry has immersed himself in Rebuild North Bay, recently returning from an impactful trip to Washington, DC that will pave the way for reconstruction following the tragic Wildfires in October 2017. Since beginning his career in the Automotive Industry in 1973, Henry has served on many Boards and Councils for several of the Brands that he represents, as well as serving on numerous non-profit Boards and Chairmanships in Sonoma County.

Steve Pleau

Board Member

In 1981, Steve Pleau opened Future Ford on Riverside Ave. in Roseville, CA. and moved to the Roseville Auto Mall in 1991 and proceeded to earn Ford Moto’s most distinguished awards, while also initiating a successful expansion and purchase of dealerships across five Northern california communities, becoming one of the 100 dealership groups in the US. The organizations’ growth, as Steve says, is driven by a simple philosophy of steadfast business values applied to taking good care of employees and customers while retaining the identity of facilities purchased. Owner Steve Pleau says Future Automotive Group represents the three generations of Pleaus (his father Gene who first purchased Burton motors in 1961 and Steve’s son, Geoff, who serves as General Manager of Future Nissan) all have grown the company from a single downtown-Sacramento Ford dealership to an award-winning eight-store chain.

Strategic Advisors

Lauren Hougas


Lauren is currently the digital analytics leader at HealthPartners, and formerly worked as Senior Director, Analytics and insights at W2O. She honed her skills in market research and social media at several respected Minneapolis-based companies, including Jostens and Capella Education Company. She has proven track experience in developing and continually helps provide recommendations and accurate consumer insights. Her in-house experience further developed her understanding of how to utilize multiple methodologies to analyze the influence of services and products. She has a proven track record of leveraging tangible insights to provide recommendations that result in effective marketing campaigns.

Daniel Schiffman


As an East Coast native, Daniel's passion for the food & wine industry began while he was working for restaurants in the Washington, D.C. area, which led to his attendance at the Culinary Institute of of America in New York. After graduating, Daniel joined the Food & Beverage Management team for the Four Seasons Hotel in Palo Alto, also acting as their on-site Sommelier. Wanting to take his passion for food & beverage further, Daniel diversified his technology skill set within big data, payments, and various merchant applications. Daniel has worked with multiple companies within the restaurant technology space, including Omnivore, WePay and Presto, and has helped thousands of merchants improve their technology stack to further optimize their operations with cutting-edge software and focused strategy.

Robert Krumm


As a teacher in Philadelphia in the 1970’s Rob saw the appearance of computers like Apple II, TRS-80 and the TI-99 as a development that would transform modern society. After learning to program an Apple II for his classroom he went on to create his own school to teach people in business, education and government how to use the emerging technology to modernize. Microcomputer School first implemented educational reforms such as one computer for each student, step by step tutorials that allowed people to progress at their own pace and automatic electronic testing and evaluation.
In 1983 the class materials created for the school’s dBase II class were published as Understanding and Using dBase II, the first of over 50 books including the best-selling series Inside the Norton Utilities (the Official Guide) in cooperation with Peter Norton.
Returning from Bosnia, where he worked on the team that created the data infrastructure for the post war elections, he took on the task of building a true cost accounting database for Mondavi to replace a patchwork of ledgers and spreadsheets. It was there he encountered the DTC (Direct To Consumer) boutique producer business segment. Sensing the acute need, he created Winebase2 that brought modern database technology to a market that was primarily working manually. Winebase2 not only processed a wide variety of club types, sales grew to integrate POS and online components in a single unified application which also include the innovation of a compliance engine that validated out of state sales automatically.
Moving on to other markets Rob served for 15 years as the head programmer and database architect for the bay area startup Pet Food Express which grew from a dozen east bay locations into a chain of over 60 stores across California.
Rob is currently working in the Urology Department of UCSF working with an outstanding group of physicians and researchers to create a database infrastructure that integrates EMR (Electronic Medical Records) with a wide variety of applications (e.g. Salesforce) and technologies (e.g. RNA precursor genetic material).
Rob has also taught database design and programming and networking at Diablo Valley College.

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