We are Emetry
Emetry is the product of long nights, collaboration with industry leaders, sweat, a few tears, and a relentless dedication to building a better way for wine brands to realize, strategize, and act on their data.
Meet the Team
Our small, yet mighty team is made up of technologists, data scientists, quantitative marketers, and wine industry veterans focused on the singular goal of building better answers.
Michael has served as an executive for several ventures, including in the wine industry, and helped to facilitate both Naked Wines’ and Wine Owners’ successful launch into the US market. Originally from Glasgow, Scotland, Michael’s first allegiance was to whisky, but he now shares his love and appreciation of Napa via winerywiz.com, a site he co-created to help guide others in their search for great wine experiences
For 4 years Sara has utilized her clinical experiences to help wineries shift the behaviors of their purchasers. Her passion for the power of data and natural curiosity are her superpowers when working with Emetry’s clients to develop relevant answers wineries can act on. When not embroiled in winery data, the California native can be found hiking in the beautiful California landscape. Sara is also an avid (and talented) crochetier and fan of Dr. Who.
Bill entered the wine industry in 2013 by obtaining CSW and WSET wine education certificates. He cut his teeth working in wine hospitality for 3 years before landing at WineGlass Marketing as a data analyst and programmer. While at WGM, Bill developed data onboarding software for various wine CRMs and 3rd party integrations. With his combined experience in wine hospitality, data, and software development, Bill brings a granular understanding of DtC technologies to Emetry.
Bill is a life long wine enthusiast and spends time ruminating about wine on this blog (ynoguy.com) and developing wine-related software (ynotasting.com)