We are Emetry

Together with wine brands, we’re building better answers.

Emetry is the product of long nights, collaboration with industry leaders, sweat, a few tears, and a relentless dedication to building a better way for wine brands to realize, strategize, and act on their data.

Meet the Team

Our small, yet mighty team is made up of technologists, data scientists, quantitative marketers, and wine industry veterans focused on the singular goal of building better answers.

Paul Mabray


Paul Mabray has been on the forefront of technology innovation for the wine industry for two decades including Wine.com, WineDirect, and VinTank which was acquired by the W2O Group. Vintank has been a continuation of his desire to help revolutionize the wine industry by bridging the gap between wine and the digital world. Paul has been in the wine and spirits industry for over twenty years. He has worked for Napa Ale Works, Niebaum~Coppola, WineShopper/Wine.com and also was the North American Beverage Consultant for Sumitomo Corporation of America from 2002 through 2005. He founded Inertia in 2002 as one of the first major companies established to bridge the barrier between wineries and their customers. A four-time American Wine Blog Awards finalist, he has also been a guest lecturer at UC Berkeley’s Haas School of Business, UC Davis and many other symposiums, seminars, blogs, and periodicals for his leadership in the wine industry.

Michael McGregor


Michael McGregor is an operator, finance executive, avid cyclist, and food and wine lover. Michael initially honed his professional skills working for larger enterprises, such as Cisco and Ford Motor Company, but for the last twenty years, has built operating and financial platforms for young, fast-growing digital companies particularly those taking advantage of the power of data and information application.

Michael has served as an executive for several ventures, including in the wine industry, and helped to facilitate both Naked Wines’ and Wine Owners’ successful launch into the US market. Originally from Glasgow, Scotland, Michael’s first allegiance was to whisky, but he now shares his love and appreciation of Napa via winerywiz.com, a site he co-created to help guide others in their search for great wine experiences

Erica Gomez

Director of Marketing

Erica Gomez is a dynamic wine marketer. Raised in Sonoma County, Erica fell in love with the culture of hospitality surrounding the industry early on. She spent the majority of her wine career, leading the St. Francis Winery marketing department and played a crucial role in their steady direct sales growth. In addition to driving revenue growth, Erica also planned and executed product launches, customer events and oversaw all winery communications. She earned a Bachelors in Communication design from California State University, Chico and a Wine Branding Certification from Sonoma State University. When she's not working, you can find her enjoying the outdoors, and the bounty of delicious wine and food northern California has to offer with her husband and two boys.

Sara Redahan

Director of Winery Product and Client Services

Sara specializes in crafting actionable insights in the Direct-to-Consume rmarket for wineries. After obtaining her Master of Science in Psychology, she pivoted her professional interest and applied her experience in behavioral analytics and data-driven decision making to the wine industry.

For 4 years Sara has utilized her clinical experiences to help wineries shift the behaviors of their purchasers. Her passion for the power of data and natural curiosity are her superpowers when working with Emetry’s clients to develop relevant answers wineries can act on. When not embroiled in winery data, the California native can be found hiking in the beautiful California landscape. Sara is also an avid (and talented) crochetier and fan of Dr. Who.

Jay Spaleta

Director of Sales

Jay Spaleta is a media sales executive who has guided sales teams to success for 20+ years. His prior experience in wine was as the SVP Sales for Wine Enthusiast Media. Over the past decade, he led the transformation of Wine Enthusiast Media to record revenues and critical acclaim to trade and consumers. Prior to that, Jay worked at Conde Nast Media for 13 years for Vanity Fair, Details, and the Fairchild Fashion Group. Jay is an avid cook and spends his time obsessing over new ingredients and long, slow-cooked meals while sipping a wine he hasn't tried yet. He resides in Newtown, CT with his wife and three children.

Bill Langley

Data Engineer

Bill Langley has over 20 years of experience in developing marketing software applications including 10 years as a consultant working with marketing agencies like Y&R, Venables Bell, and FirstBorn Interactive building Flash applications for brands like Sears, Levis, Williams-Sonoma, Sony, and HBO. His last 3 years as a consultant were spent building music streaming apps for Mog.com, which was eventually bought by Apple.

Bill entered the wine industry in 2013 by obtaining CSW and WSET wine education certificates. He cut his teeth working in wine hospitality for 3 years before landing at WineGlass Marketing as a data analyst and programmer. While at WGM, Bill developed data onboarding software for various wine CRMs and 3rd party integrations. With his combined experience in wine hospitality, data, and software development, Bill brings a granular understanding of DtC technologies to Emetry.

Bill is a life long wine enthusiast and spends time ruminating about wine on this blog (ynoguy.com) and developing wine-related software (ynotasting.com)

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