Emetry, a fast-growing software company focused on providing data-driven insights to help wine brands spot opportunities, welcomed Sara Vlasach to the role of Senior Director of Product Marketing. Vlasach brings her leadership skills and expertise as a client-focused, analytics and research leader to the Emetry team during a critical period of growth. In her role, Vlasach will lead client success through managing insights delivery to wine brands and translating customer-driven product requirements to ensure we are building better answers for our clients.
“Sara’s unparalleled ability to engage and empower customers for success coupled with her rich background in analytics and product development will supercharge our services and software for our winery partners,” said Emetry CEO Paul Mabray. “We are thrilled to have such proven experience on our team as we continue to expand our software and customer base.”
Prior to joining Emetry, Vlasach spent the past twelve years leading teams that design research to inform impactful marketing programs, particularly those taking advantage of unique data strategies and methodologies. She also played a key role in the successful launches of integrated go-to-market campaigns for several global technology and wine brands including Intel, Pernod Ricard, Stella Rosa, Coravin, and Wente Vineyards featuring the #MakeTime brand movement.
“On day one at Emetry, I was introduced to the technology leaders and savvy, data-driven clients who are leading the wine industry at the 2nd annual Transforming Wine Data Summit in Napa, “ said Vlasach. “This group will disrupt the wine industry, and I’m ecstatic to join the team that will innovate alongside the smartest minds in wine.”
Vlasach earned her MBA in International Business from Loyola Marymount University and a BA in Business Economics and Spanish from the University of California, Santa Barbara. In addition to her professional accomplishments, she is an experienced rower, marathon runner, and Spanish cheese and wine enthusiast.
ABOUT EMETRY: Emetry is a Napa, CA-based software company focused on providing data-driven insights to help wine brands spot opportunities. The collaborative approach we have forged with wineries and data partners is unearthing the answers needed to drive consumer relationships, direct-to-consumer sales, and distribution growth.