Napa, California, November 2, 2020: Emetry, an analytics software platform for the wine industry, has announced the appointment of Erica Duecy to Chief Content Officer. Duecy will oversee content and marketing for a new platform that will connect wine buyers and sellers, set to launch in 2021.
“The wine industry has long needed a new approach to buying and selling wine online. Our vision is to connect consumers and sellers instead of acting as a middleman,” says Paul Mabray, CEO of Emetry. “To succeed where so many have failed, we’ve recruited wine-tech experts with a shared vision to make this dream a reality. Adding Erica to our executive leadership team brings one of the world’s best leaders and strengthens our ability to attract and retain buyers with exceptional and strategic content.”
Duecy says she’s excited to help consumers find wine online more efficiently. “During quarantine, I became increasingly fascinated — and frustrated — by the challenge of discovering and sourcing wines online,” she says. “We know what works, and what doesn’t, on the existing platforms, and will be building a new option that connects buyers and sellers seamlessly.”
Duecy comes most recently from VinePair, a media company with the country’s largest drinks audience, topping 5 million monthly readers. There, she co-hosted the New York Times-recommended VinePair Podcast, and led the creation of VP Pro, a quickly growing trade vertical, among other initiatives.
Previously, Duecy was founding editor in chief of SevenFifty Daily, a drinks trade publication, and a vice president overseeing content marketing for the SevenFifty Saas platform. Under her direction, SevenFifty Daily won 19 editorial awards, including “Best Cocktail and Spirits Publication 2019” by Tales of the Cocktail Foundation.
Duecy has also served as digital director for both Architectural Digest and Saveur. She holds the Wine & Spirit Education Trust Advanced Certification and, in 2013, authored a book on the real-life stories behind the world’s most famous cocktails, titled Storied Sips (Random House).