NAPA, CALIFORNIA MAY 2018. The Emetry team is excited to introduce the newest member of Emetry’s advisory board, Ken Burbary, a nationally recognized expert on digital marketing and digital marketing analytics. Ken will serve as a key pillar in leading the Emetry product and data strategy as they set the standard for the next generation of market, brand, and audience insights for the wine industry.
“Digital is finally disrupting the wine industry. Consumer wine shoppers have the power, are incredibly informed, have high expectations, and have more choice than ever thanks to an abundance of competition in the industry. There has never been a greater need to differentiate your wine brand from the competition,” Ken says of his new role at Emetry. “Key to differentiating intelligently is harnessing available data to understand a brand’s market segment and its customers-to-be, then becoming as relevant as possible when catering to customer needs. Wine brands that can do this will succeed in outperforming their competition and category.”
Under Ken’s leadership, Emetry will bring unparalleled data management, analysis, and insights to the wine industry, as Emetry launches the first SaaS platform specifically designed to support executives and marketers in the wine industry.
Ken is also a founding Digital Marketing Professor at Cornell University’s Digital Marketing Intensive program for Cornell Johnson Graduate School of Management and co-author of “Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World (2nd Edition)” book with Chuck Hemann, which will be released in May 2018.
In his past career portfolio, Ken has held digital leadership positions and has provided business counsel to fortune 500 brands. He has held a variety of senior leadership positions such as Chief Digital Officer (CDO) at Campbell Ewald, Director of Digital Advisory Services at Ernst & Young, VP, Strategy & Analysis at Digitas and has worked with some of the biggest brands in marketing, including Goldman Sachs, American Express, Proctor & Gamble, Kraft, General Motors, Delta Airlines, Walgreens, MillerCoors, Pfizer, the U.S. Navy and the U.S. Postal Service.
ABOUT EMETRY: Emetry is a new wine consumer insights solution that aggregates supply, demand, and consumption data and delivers them in real time for wine brands to optimize their marketing spend.