At Emetry, we spend a lot of time looking at data that can tell stories about how consumers are engaging with wine brands. For this week’s post, we take a look at consumer engagement trends within Cabernet Sauvignon. We’re introducing a new series where we share our analysis of Leader, Grower, and Faller wine brands within a varietal over specific time periods. Here are the highlights for Cabernet Sauvignon consumer engagement during the first four months of 2019.
Category Leader: Beringer’s Cabernet Sauvignon leads all brands, accounting for 11% of total Cabernet consumer engagement.
Fastest Grower: Far Niente’s Cabernet Sauvignon experienced an average of 15% more consumer engagement.
Fastest Faller: Ferrari-Carano’s Cabernet Sauvignon experienced an average of 58% less consumer engagement.
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